In the hyper-competitive US job market, your resume is the “what,” but your cover letter is the “why.” While many job seekers view the cover letter as a redundant formality, data suggests otherwise. According to a study by ResumeLab, 83% of hiring managers claim that a well-written cover letter can help a candidate secure an interview even if their resume isn’t a perfect match. In an era of automated recruiting, a strategic cover letter is your best tool for bypassing the “bot” and speaking directly to the human decision-maker. The ROI of Customization: Beyond the Resume Most applicants make the…