Author: Muhammad Zeeshan

As the gap between graduate qualifications and employer expectations widens globally, the Jeddah institution has built a curriculum-wide response that goes beyond the classroom. The soft skills shortage among graduates has become one of the most consistent complaints in hiring. Critical thinking, collaboration, emotional intelligence — the capabilities that determine whether a technically qualified person can actually function in a professional environment — are the ones employers flag as missing most often. LinkedIn Global Talent Trends data shows that 69% of U.S. executives now plan to prioritize candidates with strong transferable soft skills above almost everything else. The pressure is…

The Middle East has emerged as a dynamic and increasingly influential center for business education excellence over the past two decades, with institutions from the Arabian Gulf to the Levant developing sophisticated programs that strategically serve both ambitious national economic development priorities and individual professional advancement goals across diverse career paths. As countries throughout the region systematically pursue comprehensive economic transformation strategies—most prominently embodied in Saudi Vision 2030, Qatar National Vision 2030, UAE Vision 2021, Bahrain Economic Vision 2030, and Oman Vision 2040—the sustained and growing demand for business professionals equipped with contemporary management capabilities, strategic analytical thinking, entrepreneurial mindsets,…